Singapore Airlines Reevaluates New Business Class Colors After Passenger Feedback
Singapore Airlines Chief Executive Goh Choon Phong indicated the carrier could modify its newly unveiled business class cabin colors following public backlash over bright yellow accents.
✈️Airlines & FlightsPhoto: BoardingArea
Key points
- CEO Goh Choon Phong acknowledged customer pushback regarding bright yellow accents in the new business class cabin during a November 11 town hall.
- The business class cabin was designed by BMW Group's Designworks, contrasting with PriestmanGoode's design for the first class suites.
- The airline has not announced a formal timeline for cabin revisions as leadership evaluates potential aesthetic tweaks.
Singapore Airlines may alter the color scheme of its upcoming business class cabins following public criticism of the newly revealed interiors. Speaking at an internal employee town hall on November 11, Chief Executive Officer Goh Choon Phong acknowledged the mixed reception to the visual design and indicated the carrier is evaluating potential modifications to the seat palette.
Unveiled as part of a fleet cabin overhaul, the new business class seats feature dark gray surfaces paired with vibrant yellow accents. The visual approach marks a distinct shift from the airline's traditional warm, muted tones. The business class interior was styled by BMW Group subsidiary Designworks, whereas the new first class suites were designed by PriestmanGoode with batik-inspired details. Aviation design firm Factorydesign developed the economy and premium economy cabins.
Airline leadership initially defended the updated aesthetic during launch briefings. Vice President of Product Experience Ong Wah Li and Chief Commercial Officer Lee Lik Hsin cited customer research pointing toward a desire for a modern appearance. While Goh expressed confidence that long-haul passengers will appreciate the physical comfort and redesigned footwells once flying, his comments at the town hall leave room for aesthetic revisions prior to wider implementation.
Before you go: Singapore Airlines has not announced a formal timeline or confirmed specific redesign plans for the business class interiors. Existing flight schedules and current cabin configurations remain unchanged while the carrier considers visual updates for future aircraft deliveries.
Source BoardingArea — boardingarea.com/?post_type=blog-post&p=292164 ↗
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